Local San Diego Rental Market Knowledge

Priority One has been living, working, and learning in San Diego for more than 25 years. Our team is not only a leader in the property management industry, we’re also the best resource for San Diego rental owners in the local market. We know the neighborhoods. We understand the trends. We work with the tenants.

Our local expertise allows us to price your property accurately, prepare it for the best outcomes on the rental market, and find and place exceptional tenants.

The local expertise you gain from Priority One ultimately earns you more money on your rental property. We know there are plenty of large national chains looking for your business. We think property management is a local business, and we’re ready to prove it.

Preparing Your San Diego Rental Property for the Market

We know what great tenants are looking for when they’re choosing their next rental property, and we use that knowledge to ensure your property is ready for the rental market. We won’t list it or show it until it’s clean, functional, and grabbing all the right kind of attention.

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Our initial walk through will tell us if any work needs to be done. Whether it’s a simple re-painting of the kitchen or an overhaul of the heating and cooling system, we have the best vendors and contractors on standby. They’ll help us get your property rent-ready in no time.

We’ll also talk to you about any potential upgrades or updates that might make your home more attractive to the tenants we’re hoping to reach. This might mean updated exterior lighting for additional security or replacing the worn carpets with hard surface flooring. It could mean an investment in landscaping or it might mean better pest control if we notice critters are trying to set up shop.

Everything we do and recommend during the rent-ready process is based on what we know of the San Diego rental market and the prospective tenants who are going to be viewing your ad and requesting a showing. The result is a faster leasing process and a higher rental value.

Leasing San Diego homes in Scripps Ranch, Ocean Beach, Point Loma, North Park, and local communities.

Proper Pricing Reduces Vacancy Loss

Pricing a property accurately is often complex, especially since the market changes so frequently. With the new statewide rent control laws in place, getting the price right from the start is even more critical. You’re going to have limits to how much you can raise that rent from year to year.

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We’re prepared to conduct a comparable market analysis that tells us what properties similar to yours have rented for in the area recently. Our data is reliable and based not only on our local market knowledge but also on the hundreds of properties we rent out ourselves from year to year. We know what the market will bear. We know what the best tenants are willing to pay.

The right rental price saves you money because it means lower vacancy rates. We’re determined to maximize your rental income and ensure that you don’t leave a single dollar on the table. But we also know that overpricing a home is dangerous. It leads to longer vacancies and interest from unqualified tenants. You can trust us to establish the right rental value.

The Priority One pricing process takes several things into consideration, including:

  • Rental property location and neighborhood.

  • Rental property age and condition.

  • Rental property size, floor plan, and layout.

  • Amenities and advantages.

  • Rental season.

We know the San Diego rental market well, and that’s why we’re confident with the price we recommend for your rental home.

Local Marketing Expertise Leads to Faster Tenant Placement

As soon as we’ve established a rental range and prepared your home for the market, we’re ready to take the next important step: marketing. Our marketing plans revolve around online advertising and our deep professional relationships in the San Diego real estate field.

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We create fantastic online advertisements that include high quality photos and detailed descriptions. We also work closely with our network of real estate agents, encouraging them to show our properties, and introduce their clients to the best rental homes we have to offer.

The result of our strategic marketing and advertising plans is a lower vacancy rate and faster tenant placement. You won’t lose money on a vacant property, and you’ll have a better chance of avoiding future turnover costs as well because the tenants we recruit have a history of staying in place and renewing their lease agreements.

Areas We Serve in San Diego County

At Priority One we serve the greater San Diego county which includes cities and neighborhoods such as:

  • 4S Ranch
  • Carlsbad
  • Carmel Valley
  • Clairemont
  • Del Cerro
  • Del Mar
  • Downtown San Diego
  • Eastlake
  • Encinitas
  • Fashion Valley
  • Hillcrest





  • Point Loma
  • Poway
  • Rancho Bernardo
  • Scripps Ranch
  • Sorrento Valley
  • Tierrasanta
  • Torrey Highlands
  • University City


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What San Diego Is Saying About Us

Don't take our word for it!

Read our reviews from happy property management clients.


Great communication, honesty and very professional and up to date in easy to communicate technology. The property was in great shape too. Thank you Priority One

Carolina Munoz


Fantastic service and super responsive. Dianne has been a joy to work with and had all the answers for every one of my questions. I appreciated that she was quick to return my email even though she already had a lease out on the property we were interested in. Thankfully that fell through and we were able to snag an amazing house with the best team in the business. The rental process has been a breeze and the technology they use makes the whole process amazing. I was able to view the property, sign paperwork, pay my deposit, and submit important documents in one day, all without ever having to set foot in an office. First impressions are everything and mine have been very positive.

Kevin Glenn

Got Questions?

If you’d like to learn more about our properties and what it’s like to work with Priority One Property Management, get in touch. We’d be happy to talk more about our rental properties, our application requirements, and our leasing process.

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728 Robinson Ave, San Diego, CA 92103
(858) 877-3029